We Help Brands Own Their Space Online
Since 2019, we have been developing social media strategies that cut through the noise and create genuine connections between brands and their audiences.
Our Story
fell-finch started when we noticed a gap in the market. Most agencies focused on vanity metrics while businesses needed tangible results. Followers meant nothing if they did not convert into customers.
We built our practice around one principle: every piece of content should serve a strategic purpose. No filler posts, no engagement bait, no hollow viral chasing.
Today, we work with businesses across Canada who understand that social media is not just a broadcast channel but a two-way conversation that builds lasting customer relationships.
What Sets Us Apart
Our approach is built on principles that prioritize your business outcomes
Data-Driven Decisions
Every recommendation we make is backed by analytics. We test assumptions before scaling what works and retiring what does not.
Platform Specialists
Our team members specialize in specific platforms rather than being generalists. This depth ensures you get expert-level guidance for each channel.
ROI-Focused
We tie our efforts to business metrics that matter: lead quality, conversion rates, and customer acquisition costs. Not just likes and shares.
Our Leadership
The strategists behind your social media success
David Thornton
Founder & Strategy Director
Amanda Pearson
Head of Content
Ryan Okonkwo
Analytics LeadOur Values
Transparency first. We share our process, our reasoning, and our results openly. No black-box tactics or mysterious algorithms.
Quality over quantity. We would rather post three exceptional pieces of content per week than seven mediocre ones. Attention is earned through value.
Long-term thinking. Quick wins fade quickly. We build strategies designed to compound results over time, creating sustainable competitive advantages.
Let's Build Something Together
Ready to discuss how strategic social media can accelerate your growth?
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